Delhi & Mumbai — Est. 2013

We don't make
videos. We make
brand films.

India's premium AI-augmented production studio. TVCs, brand films and AI creative content for India's biggest brands — delivered in under 10 days.

10 years of craft · AI speed
10+
Years of craft
2
Delhi & Mumbai
50+
Brand campaigns
10
Days to delivery
Our belief
Great brand films are made by people who obsess over craft — and use every available advantage to serve that craft better.

What we do

01
Brand Films & TVCs
High-impact commercial films for national campaigns. Concept to final delivery — end to end.
02
AI-Augmented Production
Traditional craft powered by AI workflow. 10-day delivery without compromising what a film should feel like.
03
AI Creative Films
Fully AI-led creative productions — concept films, AI avatar content, multilingual versioning. We have our own AI showreel.
04
Casting & CastDeck
End-to-end casting for brand films, TVCs and OTT. Powered by CastDeck — India's modern casting platform.
The Bread Jam advantage

10 years of brand storytelling.
Now at AI speed.

We have integrated AI across our entire production pipeline — not to replace creative thinking, but to amplify it. Scripts that took 2 days now take 3 hours. What used to take 6 weeks is delivered in under 10 days. Same quality. AI speed.

AI-assisted scripting AI storyboarding Rapid iteration 10-day delivery AI Creative Films Multilingual versioning

Brands we've built for

Maruti Suzuki
Nexa
BMW India
Royal Enfield
Nestlé
Dabur
Parachute
Oriflame
Ageas Federal
Bajaj Allianz
IDBI Federal
Abbott
Noise
Mahindra
Airtel
Raymond
Byju's
Cipla
KIA
Carlsberg
Vi
TVS Eurogrip
Red Tape
BALCO
10+
Years in production
2
Cities — Delhi & Mumbai
Stories left to tell

Ready to make something remarkable?

Tell us about your brief. We respond within 24 hours.

Selected work

Films that move
people and products.

Nexa Grand Vitara
Automotive · Launch Film
Nexa — Grand Vitara
Launch Film
Nexa Grand Vitara Hybrid
Automotive · TVC
Nexa — Grand Vitara Hybrid
Hybrid Campaign Film
Nexa Black Edition
Automotive · TVC
Nexa — Black Edition
Glitter & Shadow Films
Maruti Brezza S-CNG
Automotive · TVC
Maruti Suzuki — Brezza S-CNG
S-CNG Campaign
BMW iX
Automotive · Brand Film
BMW India — iX Drive50
Brand Films
Royal Enfield
Automotive · Brand Film
Royal Enfield
Brand Campaign
Euler Motors Turbo EV
Automotive · Brand Film
Euler Motors — Turbo EV
EV Launch Film
Grand Vitara AllGrip
Automotive · Launch Film
Maruti Suzuki — Grand Vitara AllGrip
AllGrip Launch
Grand Vitara Launch Film
Automotive · Launch Film
Maruti Suzuki — Grand Vitara
Official Launch Film
Grand Vitara New Breed
Automotive · TVC
Maruti Suzuki — Grand Vitara
A New Breed of SUVs
Brezza S-CNG X Gym
Automotive · TVC
Maruti Suzuki — Brezza S-CNG
X Gym Fitness
Brezza S-CNG
Automotive · TVC
Maruti Suzuki — Brezza S-CNG
Stylish & Entertaining
Brezza X Gaming
Automotive · TVC
Maruti Suzuki — Brezza
X Gaming
Nexa Dark Edition
Automotive · TVC
Nexa — Dark Edition
Tik Tik Boom
Suzuki Connect
Automotive · Digital TVC
Maruti Suzuki — Suzuki Connect
Speeding Alert
BMW iX
Automotive · Brand Film
BMW India — iX
Timeless Elegance
Tata Hitachi
Automotive · Corporate Film
Tata Hitachi
Corporate Brand Film
Ageas Federal Sachin Tendulkar
Brand Film · Insurance
Ageas Federal Life Insurance
Bas Ek Call — ft. Sachin Tendulkar
Mahindra Lifespaces
Brand Film · Real Estate
Mahindra Lifespaces
Crafting Life
Bajaj Allianz
Brand Film · Insurance
Bajaj Allianz Life Insurance
Health Care — India's first in category
Abbott HeartStrong
Brand Film · Healthcare
Abbott India
Making India HeartStrong
IDBI Federal
Brand Film · Insurance
IDBI Federal Life Insurance
The Auditions — Women's Day
BALCO Laila's Story
Documentary · Medical
BALCO Medical Centre
Laila's Story
Parachute Hot Oil
FMCG · TVC
Parachute Advansed
Hot Oil — No More Winter Hair Dryness
Dabur Herb'l Stop Motion
FMCG · Stop Motion TVC
Dabur Herb'l
India's first stop-motion dental campaign
Noise Brand Film 1
FMCG · Brand Film
Noise
Official Brand Film 1
Oriflame 25 Years
FMCG · Brand Film
Oriflame Sweden
25 Years Campaign
Maruti HUD
Digital · TVC
Maruti Suzuki — Heads-Up Display
Feature TVC
Maruti Safety
Digital · TVC
Maruti Suzuki — Safety
A Mother's Love
Maruti 360
Digital · TVC
Maruti Suzuki — 360 Camera
Park Safely
Maruti Airbags
Digital · TVC
Maruti Suzuki — Airbags
6 Airbags Safety TVC
Noise Brand Film 2
Digital · Brand Film
Noise
Official Brand Film 2
Nexa Black Edition Short
Digital · Short Film
Nexa — Black Edition
Singular Shade
Oriflame Digital
Digital · Brand Film
Oriflame Sweden
Optimals Campaign
Disney Hotstar Great Indian Murder
Digital · OTT
Disney+ Hotstar
The Great Indian Murder
Maruti Brezza AI
AI Film · Demo
Maruti Suzuki — Brezza
AI-Led Content Demo

Have a brief? Let's talk.

We respond to every enquiry within 24 hours.

Our services

Everything a brand
needs to tell its story.

From full-scale TVC production to AI-generated creative films — we cover the complete spectrum of brand storytelling. Delhi and Mumbai.

01
Brand Films & TVCs
End-to-end production for television and digital — scripting, casting, shoot, post and delivery. Our core capability for 10+ years.
  • 30, 60 & 90 second TVCs
  • Long-form brand films
  • Product launch films
  • Multi-language versions
02
AI-Augmented Production
Same crew, same locations, same talent — AI accelerates scripting, storyboarding and post. Delivery in under 10 days.
  • AI script development
  • AI storyboarding & pre-viz
  • AI-assisted editing
  • 10-day delivery guarantee
03
AI Creative Films
Fully AI-led creative productions — concept films, AI avatar content, social-first AI videos and multilingual versioning.
  • AI concept films
  • AI avatar productions
  • AI social content
  • Multilingual AI dubbing
04
Documentaries
Purpose-led brand documentaries for CSR, brand purpose and institutional storytelling. Shot across India.
  • Brand purpose films
  • CSR documentaries
  • Corporate stories
  • Multi-episode series
05
Casting & CastDeck
Full casting services for brand films, TVCs and OTT. Indian and international talent. Powered by CastDeck.
  • Brand film casting
  • International talent
  • OTT & feature casting
  • CastDeck platform
06
Agency Partnerships
Full production or white-label partner for agencies of all sizes. We handle production, you handle the client.
  • Full production partner
  • White-label productions
  • Overflow capacity
  • Pan-India shoots
AI Video Production

The future of brand content
is already here.

We produce fully AI-led creative films alongside our traditional productions. We have our own AI showreel — ask us to share it.

AI Concept Films
Cinematic AI-generated films for brand campaigns and social.
AI Avatar Videos
Digital presenter videos — no shoot needed. Multiple languages.
AI Dubbing
Lip-sync accurate multilingual versions of existing films.
AI Social Content
Short-form AI-enhanced content for Reels, Shorts and digital.
Hybrid Films
Real footage combined with AI-generated sequences and effects.
AI UGC
Authentic-looking UGC content produced at scale with AI.

Let's discuss your brief.

Every project starts with a conversation.

About Bread Jam Productions

We don't make
videos. We make
brand films.

Premium commercial storytelling for India's most ambitious brands — now powered by AI to deliver faster, bolder, and at greater scale.

Est. 2013 · Delhi & Mumbai
Our belief
Great brand films are not made by tools or technology. They are made by people who obsess over craft — and use every available advantage to serve that craft better.

What we do

01
Brand & Commercial Films
High-impact TVCs and brand films for national campaigns. Concept to final delivery — end to end.
02
Digital & Social Content
Platform-native content built for performance — Reels, YouTube films, campaign suites for the scroll-first era.
03
Documentaries & Web Series
Long-form storytelling for brands and platforms. We find the human story inside every brief.
04
AI-Augmented Production
Faster pre-production, intelligent scripting, scaled content variants — AI as a creative tool, not a shortcut.
The Bread Jam advantage

10 years of brand storytelling.
Now at AI speed.

We have integrated AI across our production workflow — not to replace creative thinking, but to amplify it. The result: sharper concepts developed faster, more content variants from a single shoot, quicker revisions, and significantly leaner budgets — without any compromise on quality.

AI-assisted scripting Rapid concept iteration Scaled content variants Same-day revisions Lean production budgets AI Creative Films

Brands we've built for

Maruti Suzuki
Nexa
BMW India
Royal Enfield
Nestlé
Dabur
Parachute
Oriflame
Ageas Federal
Bajaj Allianz
IDBI Federal
Abbott
Noise
Mahindra
Airtel
Raymond
Byju's
Cipla
KIA
BALCO
10+
Years in production
2
Cities — Delhi & Mumbai
Stories left to tell

The people behind it

KS
Karan Sejwal
Co-Founder & Director
Delhi · Mumbai
I enjoy building things — not just films, but systems. And I believe every brand has a story worth telling — our job is to find the most honest way to tell it.

Bread Jam was built on one simple conviction: that great commercial filmmaking should be driven by craft first, and everything else second.

Karan and Nisha Sejwal started Bread Jam Productions in 2013 — not with investors or a family legacy, but with a genuine belief that storytelling done right changes the way people feel about a brand. Both started as spot boys. They saw every aspect of production from the ground up.

Over 10 years they built relationships with Maruti Suzuki, Nexa, BMW, Nestlé, Dabur, Ageas Federal with Sachin Tendulkar, Mahindra, Noise, Raymond and many others — not through pitching, but through the work. Through showing up and caring more about the brief than anyone else in the room.

In 2024, they integrated AI across the entire production workflow. Same quality. AI speed. What used to take 6 weeks is delivered in under 10 days.

Our team

NS
Nisha Sejwal
Co-Founder & Executive Producer
KS
Kritika Sharma
Managing Director
Managing overall business operations and strategic direction across Delhi and Mumbai.
BJ
Bread Jam Casting
Casting Division
India & international talent network for brand films, TVCs and OTT productions.

Also by Bread Jam

CastDeck — India's modern casting platform.

We built CastDeck because casting in India still runs on WhatsApp groups, scattered PDFs and random referrals. CastDeck creates a clean, organised, searchable platform where casting happens professionally and efficiently. Talent always free. Production houses pay.

Visit CastDeck ↗

Ready to make something remarkable?

Let's talk about your next brand film.

Get in touch

Let's make something
remarkable.

Tell us about your project. We'll come back within 24 hours with how we'd approach it.

Reach us directly
Karan Sejwal
Co-Founder & Director
Nisha Sejwal
Co-Founder & Executive Producer
Delhi — Primary Office
W-200, PVC Market, Jwala Puri
Paschim Vihar, New Delhi — 110087
Mumbai
Active presence for shoots
and client meetings

Other ways to connect

For agencies
Production partnerships
Looking for a reliable production partner for client briefs? We work full production or white-label with agencies of all sizes.
Discuss a partnership →
Casting
Bread Jam Casting & CastDeck
Need casting support? Our team and CastDeck platform serve productions across India with Indian and international talent.
Visit CastDeck →